Wednesday, January 29, 2020

Social Media Essay Example for Free

Social Media Essay Social media today is one of the most advanced platforms for companies to market their product instantaneously and to a large audience with just a click of a button. With the current technological boon the world is undergoing, social media has definitely taken the front seat and helped an array of organisations from different fields to become some of the world’s leading profitable organisations. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites such as Facebook, twitter, instagram etc. as a marketing tool to advertise and market their products to the general public. This essay will focus on the different uses that social media websites have to cater to marketing with reference to a multinational, e-business company called amazon. Since the internet is such a large market with a colossal number of social networking sites, it is important for organisations to plan before they venture into a marketing campaign on what exactly they need to achieve.. see more:social networks and our young generation. speech Amazon has now dominated the world of e commerce and online retailing with an immense competitive advantage by engaging customer satisfaction and planning a genuine marketing strategy. A large proportion of amazon’s marketing is on social media websites which is an appropriate place to find a large target audience to its website. Some of the companies’ key motives and strategy on social media marketing are discussed below. Firstly, amazon has established a clear cut goal of marketing online to increase brand awareness by promoting and advertising with sales offer to its target group on social networking arenas. Secondly the company has figured on what types of social media platforms they need to market their website on. Some of its primary marketing campaign takes place on sites such as Facebook, YouTube, twitter and Instagram, which are largely driven and operated by a young population who are more likely to shop online. Also its has engulfed and adapted strategies such as engage potential customers, prioritize the brand, measure the outcome, listen to feedback and control and develop its image. Social media has gained so much attention today, with a large population hooked onto social networking sites. This has given a massive opportunity for entities to market their products on these sites to a large audience with  sometimes at no cost to post online. amazon is a pioneer in social media marketing with its active involvement in advertising and promoting its business online. from directly emailing existing customers about sale offers to posting about its products on their facebook fanpage, it definitely has a large and active social media marketing involvement.

Tuesday, January 21, 2020

Tradition and Customs in So Long A Letter by Mariama Ba Essay -- Paper

Tradition and Customs in So Long A Letter by Mariama Ba Tradition and customs very often hold an important position in ones life and culture. The novel So Long A Letter, by Mariama Ba, is based on the Senegalese culture and shows how important tradition is in Africa. The novel is a series of letters written by a recently widowed woman, Ramatoulaye, to her best friend Aissatou. The transition through the many grieving stages and traditional mourning events are explained, as well as a woman?s place in a Senegalese society and family. According to Muslim tradition, which was the dominant tradition in Senegal, when Ramatoulaye?s husband, Modou, passed away, she had to mourn over her loss for three months. During this time, friends and family members gathered in her house to accompany her. One of the traditions, which she wasn?t too fond of, was having to give up her possessions and belongings as gifts to her in-laws, as well as her deceased husband?s personal secrets. This whole process was a way of giving up herself as a person. ?Beyond her possessions she gives up her ...

Monday, January 13, 2020

Observation of Mitosis

Observation of Mitosis Introduction: Reproduction is the biological process by which new individual organisms are produced. There are two types of reproduction, which are; asexual and sexual reproduction. Asexual reproduction is creation of offspring whose genes all come from one parent. Sexual reproduction is creation of offspring by fusion of male gametes (sperm) and female gametes (eggs) to form zygotes. Asexual reproduction involves a type of cell division known as mitosis. Mitosis is the scientific term for nuclear cell division, where the  nucleus  of the cell divides, resulting in two sets of identical  chromosomes.Mitosis is accompanied by  cytokinesis  in which the end result is two completely separate cells called daughter cells. There are four phases of mitosis: prophase,  metaphase, anaphase and telophase. The active sites of cell division in plants are known as meristems and they are convenient source of mitotic cells for observation under the light microscop e. In this experiment two different methods had been used. One of the methods that have been used was; Feulgen Reaction, root tips have been fixed and stained using this reaction.This histochemical method is specific for DNA which is stained deep red-purple. Aim: Investigate the stages of mitosis under light microscope. Method 1: Preparation of Root Squash and Observation of Mitosis in Garlic Root Meristems Firstly, one root tip was taken from a container by using a pipette. This root tip was putted on a slide and a drop of 80% glycerol was added, than a coverslip applied. After coverslip was applied, slide was covered with a sheet of blotting paper and squashed gently.Lastly this sample was observed under light microscope both with low power and high power objective. Method 2: Observation of Mitosis in Allium SP. Root Meristems Slides of Allium sp. Root tip squashes was prepared and provided. These ready slides were observed under light microscope both low and high power objectives and stages of mitosis were drawn. Disscusion: Meiosis has many similarities to mitosis. However, there are major differences that it is essential to note. The table below shows the comparison of the stages of mitosis and meiosis. Stages| Meiosis| Mitosis|Interphase| – begins with a diploid cell| – begins with a diploid cell| Prophase| – four chromosomes combine to form two tetrads   – the chromosomes in the tetrad cross over each other, allowing them to exchange genetic material| -four chromatids combine to form two chromosomes linked by a centromere| Metaphase| – the two tetrads line up in the centre| – the two chromosomes line up in the centre| Anaphase| – the two tetrads split up into four chromosomes which go to both poles| – the two chromosomes split up into four chromatids which move to both of the poles| Telophase| – the two sets of chromosomes become enclosed by the nuclear envelope| – the two sets of c hromatids are enclosed by the nuclear envelope| Cytokinesis| – two cells are formed with two sets of chromosomes in each one| – Two cells are created with two chromatids in each one. – Mitosis is now complete. | Prophase II| – DNA replication is skipped and the two cell's nuclear envelope are dissolved and the spindle reformed   – the four chromatids in each cell are connected together to form two chromosomes| | Metaphase II| – the two chromosomes line up in the centre| | Anaphase II| – the two chromosomes are split up into their daughter chromatids and moved towards opposites poles| | Telophase II| –The nuclear envelope is reformed around the two poles on each cell. | Cytokenesis| – the cells are split up again and four haploid cells remain as a result   – meiosis is now complete| | The second table below shows the general difference between mitosis and meiosis. Mitosis| Meiosis| Produces body cells(Somatic c ells) cells for growth and repair| Produces sex cells(Gametes) cells for sexual reproduction| One nuclear division, separating chromatids| Two nuclear divisions, first separating homologous chromosomes and second separating chromatids| Two daughter cells produced| Four daughter cells produced| Chromosome number remains same| Chromosome number halved| No association between homologous chromosomes| Homologous chromosomes associate and form bivalents| No crossing over ccurs| Crossing over many occur at chiasmata| Chromosomes only form single row at equator at metaphase| At metaphase 1, chromosomes form double row at equator| Daughter cells genetically identical with each other and parent cell| Daughter cells differ genetically from each other and parent cell| Daughter cells have two sets of chromosomes(pairs)| Daughter cells have only one member of each pair of chromosomes| In metaphase chromosomes line up singly| In metaphase I chromosomes line up as homologous pairs (synapsis). The t wo double chromosomes are called a tetrad when they are lined| Comparison of the biological significance of mitosis and meiosis: * The Significance of MitosisThe significance of mitosis is its ability to produce daughter cells which are exactly the same as the parent cell. It is important for three reasons†¦   1. Growth If a tissue wants to get bigger by growth needs new cells that are identical to the existing ones. Cells division must therefore be by mitosis. 2. Repair Damaged cells have to be replaced by exact copies of the organism so that it repairs the tissues to their former condition. Mitosis is the means by which this is achieved. 3. Asexual reproduction If a species is good at colonizing a habitat, there might be no point, in producing offspring which are different from the parents, because they might be less effective at survival.Therefore it might be  better, in the short term,  to make a colony which is similar to the parents. In simple animals and most plant s this is achieved by mitotic division. * Significance of Meiosis The long term survival of a species depends on its ability to adapt to a changing environment. To do this the offspring need to be different from their parents and each other. These are three ways in which variety occurs because of meiosis. 1. Production and fusion of haploid gametes: The variety of offspring is increased by mixing the genotype of one parent with that of the other. It involves the production of special sex cells, called gametes, which fuse together to produce a new organism.Each gamete contains half the number of chromosomes of the adult. It is important that meiosis, which halves the number of chromosomes in daughter cells, happens at some stage in the life cycle of a sexually reproducing organism. Therefore Meiosis is important in order for variety in organisms, and allowing them to evolve. 2. The creation of genetic variety by the random distribution of chromosomes during metaphase 1. When the pair s of homologous chromosomes arrange themselves on the equator of the spindle during metaphase 1 of meiosis, they do it randomly. Even though each one of the pair determines the same general features, they’re detail of the feature is different.The randomness of this distribution and independent assortment of these chromosomes produces new genetic combinations. 3. The creation of genetic variety by crossing over between homologous chromosomes. During prophase 1 of meiosis, equal portions of homologous chromosomes may be swapped. In this way new genetic combinations are made and linked genes separated. The variety which meiosis brings vital for to the process of evolution. By providing a varied stock of individuals it allows the natural selection of those best suited to the existing conditions and makes sure that species constantly change and adapt when these conditions change. This is the main biological significance of meiosis. Gizem KARAGOZLU 19026857.

Sunday, January 5, 2020

The Negative Aspects of Special Rights - 768 Words

Kymlicka believes that nation-building is beneficial in developing the identities of the state, he further goes on to say that we can justify granting ‘special rights’ to the minorities in a liberal state to protect them from any injustices (Kymlicka, 2002). Kymlicka does not state exactly what he believes special rights to be, therefore it is open to many different interpretations. I do not find this argument plausible because there are many instances in which certain special rights allow the minorities to have more rights than the majority. This occurs in the case of honour killings and gender equality. Firstly, it should be noted that the purpose of special rights is to promote equality and ensure all groups have equal footing. While I agree with this idea in theory, in practice I do not believe it is successful. I believe this because there are certain cultural traditions that may conflict with others and thus, not promote equality. For example, honour killings are t he homicide of someone by the members of their family. This occurs when the perpetrator believes that the victim has brought dishonour to the family by refusing an arranged marriage or engaging in a homosexual relationship, etc. There are a plethora of reasons behind why someone would commit this type of murder, all of which, are unacceptable in any civilized society in my opinion. According to Canadian laws and the morals of most Canadian citizens, murder for any reason is acceptable and against the law.Show MoreRelatedCritically Evaluate How the Original Special K Brand Could Have Affected Special K Cereal and Special K Bar Extensions.935 Words   |  4 Pages Special K is one of the well-established brands among Kellogg’s brand category and was viewed as a stand-alone product. But, Kellogg’s had not created any variants or brand extensions to develop the core product. 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